Oliver's Campaign - Koan Creative

Deliverables

Branding Logo Design

Oliver’s Campaign

A public campaign for mandatory training on learning disabilities & autism for health & social care workers.

Objectives

Launched by Paula McGowan after the tragic and avoidable death of her son, Oliver, we offered to design a brand for the campaign that would amplify its crucial message.

“In this deeply personal journey, Sid, the Creative Director of Koan Creative, played a pivotal role. Sid's grasp of the campaign's intimate nature and our urgent mission profoundly influenced his approach. With empathy and purpose, Sid crafted a brand that honours Oliver's memory while amplifying our message of inclusion.” - Paula McGowan OBE

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